FerryPal logo

How to start an online store in 10 steps

Online Store in 10 Steps - FerryPal
Wondering how to start an online store? And really haven’t figured out the necessary steps? This article will cover the basics of setting up an online store—from defining your niche and building a brand to making sure everything is legally set up in 10 easy steps.

Wondering how to start an online store? And really haven’t figured out the necessary steps? This article will cover the basics of setting up an online store—from defining your niche and building a brand to making sure everything is legally set up in 10 easy steps.

Online stores are here to stay, so it’s essential to know how you can set yours up successfully.

Web based shopping is a developing industry that makes it clear that things are not pulling back. According to Statista, online sales have increased from $135 billion in 2010 to almost $600 billion today—and that number will continue to grow.

The advantages of selling online are numerous: you can reach your target audience without traveling to their location; save money on shipping fees; and take advantage of many tools like integrated payment gateways and shipping calculators that will make your life easier.

1.    Define Your Niche and Build a Brand

You need to develop a strong brand identity to create an online store that consumers will like. This involves defining your niche and creating the visual components of your brand (logo, colors, fonts). In addition to developing a logo for your business and using it on your marketing materials, think about how you want customers to perceive you. Will they be able to identify what distinguishes you from other stores quickly?

2.    Pick your domain name and design your site

You will also need to pick a domain name for your website, which can be as simple as “yourstorename.com.” The first thing you want to do is make sure that the domain name you want is available. Once you’ve chosen your domain name and found it’s available, it’s time to design your website!

3.    Essential Checklist to get started

  • Register your business with the state, and make sure you have a proper business license.
  • Make a security strategy and terms of administration.
  • Create a return policy if you plan on offering returns, exchanges, or refunds.
  • Create a shipping policy if you plan on shipping items.
  • Create an email list for updates and marketing.
  • Create a blog to build your SEO

4.    Check Out the Competition

Your choice ought to be founded on factors like First look at their products, prices, and reviews. Also, look at how they market themselves and offer customer service.

Some things to consider are:

  • Are their prices competitive?
  • Are they selling a unique product that you can’t find anywhere else?
  • What kind of reviews do they have (positive vs. negative)?

5.    Set Up Payment Processing

Setting up payment processing for your online store is a crucial step. First, you must register with a payment processor and select the most suitable option for your business. You will want to choose an easy-to-use, reliable, and secure processor.

This will minimize the risk of fraud from customers or other businesses you do business with. Also, consider the cost of using this payment method and ways to save money on fees by setting up recurring payments or bulk orders over time.

6.    Hire a Designer to Make the Site Look Pretty

There are many places where you can find Website Designers to help you. For example, you can go through Upwork or Fiverr (Freelance sites where people post their portfolios and offer to work for you for a small fee). Or, if you’re on a budget but want some guidance from professionals, many colleges and universities offer design courses. You should be able to find someone who knows what they’re doing if you look hard enough!

7.    Create a Product Catalog on the Back End

You need to have a database of all your products. This is where you can input all the details about each item you sell, such as product description, images, and price. You can use an online product database like Shopify or BigCommerce for this step, or you can also use a spreadsheet or even an old-fashioned database like MySQL on your computer.

8.    Start generating traffic by creating promotions

Besides having a product that people want to buy, the most important thing you can do is promote it. Your store will die in the water if you don’t have customers. Here are some ways to build traffic and start generating sales:

  • Create Discount Codes
  • Host giveaways (with social media)
  • Create Coupon Codes or Discount Codes
  • Offer Sales, Promotions, and Special Offers
  • Roll Out A Loyalty Program for Customers to Get Rewards for Buying from Your Online Store.

9.    Create content to drive traffic and links to your site

  • To increase traffic and links to your website, create content.
  • Ensure the substance is not difficult to track down.
  • Publish content to increase website traffic and backlinks.
  • Enhance your content with images, videos, and audio if possible. You can also use a blog to create new posts regularly to keep people interested in your site (in addition to driving traffic).

10.  Develop relationships with influencers in your niche

A force to be reckoned with, showcasing is a potent method for developing your business. Influencers can help you spread the word about your store, and they can be anyone from bloggers and social media personalities to celebrities.

It’s essential to build a relationship before asking for anything. You never want to come off as spammy or desperate when reaching out!


Starting an online store is not easy, but it’s also not impossible. As long as you have a passion for what you’re selling and are willing to put in the work, there’s no reason why your store can’t succeed. The first step is always defining what your niche will be and building a brand around it. From there, all that’s left is to get your product catalog set up on the backend so people can start buying from you!

If you are running a restaurant and have decided to bring it online, you can always start with an Online Ordering System for Restaurants. Sites like FerryPal, not only setup your restaurant online, but also provide a website for your restaurant. This website showcases your Digital Menu and facilitates online ordering for your customers.


Social Media Links





Account Creation and Store Setup Links

Setup Store at FerryPal

Create Account with FerryPal

Guide to Setting up Account with FerryPal

Free Forever Digital Menu

Share this post



Empowering Local Businesses

Request Free Demo